DevelopersTV

Selling SDKs in the era of many Claudes | Steve Ruiz from @tldraw

Changelog — Feb 19, 2026 — podcast

Why watch

Steve Ruiz from tldraw discusses building a business around selling SDKs for whiteboard and canvas functionality, examining how SDK and infrastructure companies are affected differently by agentic software compared to SaaS companies. The conversation explores the future of internal tooling, equipping LLMs with infinite canvases, and the strategic considerations for selling developer tools in the age of AI assistants.