I'm Done Building My Game. Now I Have to Sell It.

Why watch

A mobile indie game developer explains why a year of adding features (seasons, areas, events) failed to grow their game's user base despite quality improvements. They share the strategic pivot to treating marketing as the product, with experiments across social platforms, short-form content, creator partnerships, and attribution tracking to move from 30-40 daily downloads toward a repeatable 100-200, reducing dependency on Apple App Store Browse traffic.